Do you have a question about marketing?

I’d love to answer it on the blog. All you need to do is ask your question in the comments below. Then I’ll write a blog post specifically to answer your question. Pretty cool right?

Why would I do this? Well, I want to be sure I’m covering the things you’re interested in and there’s no better way to find out than to ask. :)

So I’m asking: What marketing question do you have?

Maybe you’re feeling frustrated about something? Confused? What are you struggling with most right now?

Ask your question in the comments below.


Yep. I’m talking to you.

If you’re ever going to get to where you want to be, you need to be writing.


Because when you write, you share your ideas, hone your skills, and build a body of work.

A body of work that allows you to build an audience over time. An audience that shares the same goals and interests as you.

These interests create conversations and you become a likable expert.

And if you make mistakes—good! Mistakes allow you to learn.

Mistakes are essential to being an indie artist.

And although you know this to be true—you shut down. Boo!

Stop wasting that makeshift brilliance inside of you.

You know you have it. It’s the way you think about the things you’re passionate about. Transfer that enthusiasm to others.

Stop being a jerk. Stop sabotaging yourself.

You know what you need to do. Now do it.




Antonio Miniño, Marketing Director – MTWorks

Recently, Katie Rosin of Kampfire PR suggested that Antonio Miniño, Marketing Director of Maieutic Theatre Works a.k.a. MTWorks, and I should interview each other about marketing. And so, we did.

What I love about Antonio and MTWorks is that they are focused on bringing new plays to life but there’s a catch, they can’t be set in New York. In fact, they take particular interest in plays that are not set in the Northeast. How’s that for specificity?

Here’s what Antonio had to say…
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Newsletter: July 6, 2011You see those sign-up forms for email newsletters everywhere.

You also see lots of articles on how to make your newsletter enticing. But it never actually occurred to you that you need an email newsletter. Why? Because personally you don’t like them at all.

After all there are plenty o’ ways to keep in touch already. So why, oh, why would you want to bother with an email newsletter?

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Starting a blog can feel a lot like those old western films.

Tumbleweed blows by what looks like deserted posts.

Where is everybody? Anyone?

Unfortunately, build it and they will come does not pertain to a blog. Regardless of what some people would have you believe.

The truth is a blog is hard work. And building a community around it even harder.

So what do you to get some response?
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If a tree falls in the woods and there’s no one there to hear it, does it make a sound?

If an artist creates art and there’s no one to see it, does it exist?

Sure the art exists for the artist, but it’s the audience that really helps bring the work to life. And without an audience how can an artist ever create a sustainable lifestyle?

So where does one begin to develop this audience?
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