Publicity strategies for indie theater

Karen Greco of PRforSmarties.com shares publicty strategies.

Ever wonder what the deal is with Public Relations?

Well, here’s your chance to listen in as I chat with New York based PR pro, Karen Greco of PRforSmarties.com.

Here’s what we’ll be covering:

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how to use twitter to engage your audienceThere’s a lot of talk about Twitter these days.

And it’s also leaving a lot of arts organizations scratching their heads.

“How do we use this thing to connect with our audience?”

Both the NY Neo-Futurists and Dance Theater Workshop have found creative ways to involve their Twitter communities, drive traffic to their websites and bring in new audience members, all while remaining true to their brand.

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It amazes me how many businesses don’t take responsibility for their mistakes.

And after this episode in the theater world unfolded online, it seems this lack of judgement is not restricted to business alone. Of course, most of the time there’s a chance to make it right. And I find myself disappointed again.

What’s wrong? Doesn’t anyone take responsibility any more?

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Social Media Plan with Amy Wratchford

Amy Wratchford from ASC discusses creating a social media plan.

A while back I was lucky enough to speak with The American Shakespeare Center‘s Managing Director, Amy Wratchford, for a 2am theatre podcast.

In that discussion we were only able to scratch the surface of ASC’s social media plans. We decided to take deeper look in this New Media Conversation.

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Chicago TheatreRecently, Julie Burt Nichols, Social Media Manager at Bailiwick Chicago asked some questions of various people involved in social media to get their perspectives for the Bailiwick Backstage blog.

Since the focus of the piece shifted to strictly Chicago Storefront theaters, we decided to use the interview here. So thank you to Julie for asking the questions.

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Is there a better way to greet your website visitors?

It’s nice to show up at someone’s home and be greeted by the welcome mat.

Aside from the aesthetics, the mat also serves a distinct purpose- it allows you to clean your shoes before you enter the house.

A welcome mat in front of your home makes sense. But think about this…

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