Antonio Miniño, Marketing Director - MTWorks
Recently, Katie Rosin of Kampfire PR suggested that Antonio Miniño, Marketing Director of Maieutic Theatre Works a.k.a. MTWorks, and I should interview each other about marketing. And so, we did. You can read my answers here.
What I love about Antonio and MTWorks is that they are focused on bringing new plays to life but there’s a catch, they can’t be set in New York. In fact, they take particular interest in plays that are not set in the Northeast. How’s that for specificity?
Here’s what Antonio had to say…
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You see those sign-up forms for email newsletters everywhere.
You also see lots of articles on how to make your newsletter enticing. But it never actually occurred to you that you need an email newsletter. Why? Because personally you don’t like them at all.
After all there are plenty o’ ways to keep in touch already. So why, oh, why would you want to bother with an email newsletter?
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Starting a blog can feel a lot like those old western films.
Tumbleweed blows by what looks like deserted posts.
Where is everybody? Anyone?
Unfortunately, build it and they will come does not pertain to a blog. Regardless of what some people would have you believe.
The truth is a blog is hard work. And building a community around it even harder.
So what do you to get some response?
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If a tree falls in the woods and there’s no one there to hear it, does it make a sound?
If an artist creates art and there’s no one to see it, does it exist?
Sure the art exists for the artist, but it’s the audience that really helps bring the work to life. And without an audience how can an artist ever create a sustainable lifestyle?
So where does one begin to develop this audience?
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Confession time.
When I’m acting and about to get onstage I feel a bit sick to my stomach. I also have this recurring thought that I’m going to forget all of my lines.
Whenever I write a new song I’m worried no one will like it.
If I’m consulting with a client I’m afraid my advice isn’t going to work.
Even though none of these things ever come true. The fear comes back every single time.
Are these fears warranted? Who knows. But the truth is if I let them control me I’d never get anywhere.
So what’s the secret to squashing those fears so you can move forward?
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Have you heard the story about the