10 Ways to Breathe Life Into a Dying Kickstarter Campaign

Have you been feeling like your crowdfunding campaign is struggling to stay alive?

I’ve been fielding a lot of questions lately from people feeling unsure about how to get their Kickstarter or IndieGoGo campaign moving. If you’ve been wondering the same thing this post is for you.

First, I recommend you check out the following podcasts about raising money online with Kickstarter and raising money online with IndieGoGo.

The big thing to remember is that you want your project to be interesting to potential supporters.

Here are 10 other recommendations to breathe life into your campaign…

1. Fix ‘me’ focused copy

Although you must explain your project be sure you’re addressing questions and issues potential supporters may have when they read about your project. Focus on using the word “you” more the “I” or “we”. This will help you shift the tone of your copy from sounding self-centered.

2. Tell us why

Why should a potential supporter care about your project? Sure, you need money but what’s the bigger picture? What’s the story people can get behind?

3. Start with a plan

If your project is active for 60 days, you should plan on creating supporting content at least once a week. This supporting content should bring people deeper into what you’re trying to accomplish. Don’t waste 60 days saying nothing but “Support my project.”

4. Create a strong project title

A title is nothing more than a headline. Headlines often determine whether or not someone continues to read any further. So yeah, the title is important. Do try to be too cute or clever. The title should be clear enough so potential supporters know what type of project it is while making them want to learn more.

5. Make it easy to consume

Pay attention to how people consume information online. Avoid overly long videos, 3 minutes should be enough time to get your message across. When using text be sure to write for the web. Avoid the wall of text and Website Vertigo.

6. Make a personal plea

Use the tools at your disposal: Video. Audio. Let potential supporters see and hear you. Let them be inspired by your passion.

7. Make it easy to share

This goes beyond having tweet and like buttons. Create individual content for your team to share. This could be emails, blog posts, pictures, etc. Be sure to have clear calls to action so everyone knows what they should do. Do the work so all they have to do is forward along.

8. Introduce the people involved

People like to support people. Be sure to let potential supporters “meet” who’s involved. What is their function in the project? What are they bringing to the table?

9. Be sure to have a blog/website for updates

The crowdfunding site is one thing but having you’re own Orange Octopus is another. In fact, you’d do better starting a blog first to build up your network then launch your campaign. Even if you didn’t start a blog first it’s still essential as a place to talk about your project.

10. Keep going!

It’s normal for a project to start off strong, take a dip and then pick up again at the end. The trick is to keep going. If you stick to the plan you created, you’ll have plenty of supporting content to get you through to the end.

Where can you make adjustments?

Audit your project using the list above. Are there any you can implement now?

What are your successful crowdfunding tips? Share them in the comments.

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