Have you heard the story about the Hollywood producers who raised over $37,000 on Kickstarter after just 5 days and 5 hours?
As you might imagine there are a lot of factors that go into running a successful campaign. Perhaps the most critical is the ability to connect with your audience on an emotional level. This applies to ANY type of campaign you may be running.
When Joke and Biagio announced their Dying to Do Letterman project, I knew it’d be one to watch. You should definitely check it out. They do lots of things really well.
Thankfully, our trusty producers, Joke and Biagio, also wrote a post that you absolutely, positively must read before you begin your next project: How to Build an Emotional Connection with Your Audience.
Read it. Apply it. You’ll be glad you did.