If you’ve been waiting to take action because you’ve been afraid to make mistakes.
Stop waiting. You build momentum and achieve more by doing stuff wrong.
You can always make changes based on what you learn along the way.
You’ll notice some changes happening here
Changes based on what I’ve learned by making my own mistakes. Primarily, causing confusion by giving people to many things to remember. I explain more in today’s video.
Watch this short video:
I’ll be sharing more about the process of these changes in upcoming posts. I hope you’ll come along for the ride.
Here’s an edited transcript it you’d rather read:
Welcome to another edition of Walks With Dave. Today I wanted to talk a bit about why doing things wrong is better than waiting to do things right.
I’ve talked a lot about the importance of getting moving and making adjustments as you go along. I’ve been trying more and more to take my own advice. Part of doing so is that you make mistakes. A lot of people wait to do something because they don’t want to make those mistakes.
Those mistakes are so valuable
Because then you get to those moments where you say, “Ah, that makes sense.” Or, “Oops, I really screwed that up.” And you learn how to fix it. A lot more than if you just know something intellectually and think you know how to do it.
So I’m going to put myself up as a perfect example of this. Right now I’m going through some restructuring with how things work with CaseAceCopy.com, FuzzBucket.org and my personal brand here at the newly updated DaveCharest.com.
Working everything out so it make more sense
And so it causes less stress on you and others who come to visit the site. One of the things I’m going to be doing is fixing perhaps one of my biggest mistakes.
I’ve gotten myself stretched too thin. I’ve created all these places for you to keep track of.
There’s…
- CaseAceCopy.com
- FuzzBucket.org
- Wicked Smaht
- …and then there’s me
For some reason I got convoluted, thinking I needed to keep everything together. So here I am making mistakes and figuring things out as I move along the way.
Here’s how we’ll situate things
Now we’re going to situate things so this space acts as the main source of information as DaveCharest.com. FuzzBucket.org becomes strictly the membership and training site. CaseAceCopy.com goes back to being my copywriting business and will also handle the publishing/product side things. And the Wicked Smaht Newsletter will continue as sort of secret club for people who want to move beyond just the blog.
I’m not exactly sure why I felt like I needed to keep everything under the moniker of Case Ace Copy. It was really kind of silly and wasn’t really fitting my personality.
Some things work and some things don’t
I’ve learned so much over the course of the year that I’ve had this blog running. Not to mention the three years I’ve had my business running.
My hope is that you’ll get something from this too as I go through it. Because what I’m learning is that having so many different names and different places can really get confusing for people. Especially when you try to run them all together.
Confusion lessons the chances of people doing things
Whether it be signing up for a newsletter, or downloading a guide. But as I say this, at the same time there’s something to be said for moving forward and testing things out.
For example, I started my newsletter with 10 of my friends subscribed to it. Basically asking people, ‘Hey I’m doing this if you’d like to check it out. If not that’s cool too.’ Because you never want to force people to sign-up. You’re better off with people who actually want to be there.
But what I found was that even with these issues and making some adjustments here and there. I’m now up to over 200 subscribers to Wicked Smaht. So it just goes to show that even though things aren’t ‘perfect’ you can still move forward.
What this means to me is…
You’ll find a lot of people think that if you write some copy or a sales page that people are just going to sign-up or buy your thing. But that’s only one tool in your toolkit.
What’s really important is that you have everything firing together. And it’s this multitude of things that boils down to people getting to know YOU. And you earning their trust.
And that’s why where setting up things under my name
I spoke with the lovely Pamela Wilson the other day from the Big Brand System. She’s going to be doing some design work in terms of the headers for the sites. And working on some packaging and getting things looking sweet.
So again, what we’re noticing here is that it’s more important to move forward, make mistakes, learn from them and see where you can make adjustments. Then I can come here and share that information with you. You can share it with others and we can all learn from each other. And then we all get better at it.
We’re in a constant rehearsal
Life, business, actually working on a show. Whatever it may be. The first rehearsal probably ain’t going to be so good. You may have a good time. You may learn some things. But each time it gets progressively better.
Because you’re learning and you’re building and layering on top of each rehearsal. As long as you’re remaining true to who you are, you can make these adjustments because people don’t expect you to be perfect.
It’s going to interesting to see what happens now as we make these changes and try to make things a little clearer. It’s funny, these are things that when I’m working with clients it’s easy to say, “you need to do this and that.” But when you get to yourself you get anxious about making changes. And that’s normal.
Now let’s see what happens. Thanks for spending some time with me today.
Transcript by: SpeechPad
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{ 9 comments… read them below or add one }
Hi, Dave! Looks just as humid in your neck of the woods as it is here in Chicago. Blech. Good on you for taking a walk in the quagmire, however.
Good videeya. When you mentioned that you tried on an idea that later didn’t fit for your personality, it got me thinking about a realization I’ve had recently which is … we’re constantly reading, watching, taking in helpful information from others which is great, but you become inundated with SO much positive suggestions that you almost don’t know where to start when you try to take it on. And, then you do try something, but it doesn’t fit with your personality so you end up discarding 80% of it to make it more “you.” Which is fine and good. You just feel like you’re in the muckity muck for a second until you see the forest for your own set of trees.
Anyhoo. Love your series. Happy summer.
(Wish I could watch the video but… damn work-place “net nanny”!)
I like what you say here, even outside the video, and Rebecca’s comment adds to this idea. It reminds me of the thing that really sold me on Seth Godin’s “Linchpin” book. He says that not everything you do will be brilliant, but if you do it a lot/often, something brilliant is bound to pop out. “Ship often. Ship lousy stuff, but ship. Ship constantly.” he says.
Sure is easier said than done sometimes. I mean, so many blogs to read, twitters to tweet… heh.
Dave, I couldn’t agree with you more. This is a lesson that every writer needs to know, because they (we) are so obsessed with every single word being perfect. What needs to be drilled into every writer’s head is that you’re not going to get it right the first time. It’s important to get it on the page first, and then fix it later and make it right. Writing is re-writing and you can’t re-write from nothing…
We all screw up things at times. I have got completely the wrong end of the stick with clients a couple of times and thy ring you up all upset. I calm them down and sort it all out. And at the end of the process they have a much higher opinion of me than they would have had if had just done it right first time and were much more likely to recommend me!
So should we deliberately make mistakes so we can fix them? Difficult one….
, Doing the wrong thing and then fixing it can also also make you much more
Hi Rebecca,
When it comes to new info I feel it’s a lot like acting. You learn the different techniques. Then you find the one that suits your style.
You learn the lines. You make discoveries along the way. As you rehearse you take more and more ownership until the lines become your own.
You emerge from the character.
In my view this same process emerges regardless of the field:
1. Learn
2. Talk
3. Implement
4. Make mistakes
5. Go back to start
@Ted, repetition works. =)
See above.
I hope you get to watch the video too.
@George, amen.
@Miles, I believe all we can do is the best we possibly can at that given moment.
With the end goal always making the client happy.
Hey Dave,
So I watched the video, but where are you? I just saw a young Harrison Ford walking through Queen…
The details of your video are also interesting, beyond the “fear of mistakes” idea because you seem to be going through a similar challenge as I am: What name do I use when marketing me, or how to market myself?
Personally, I’m not a fan of using my name as an ID (i.e. I don’t want tedkusio.com). Instead a name for “work Ted” (aka http://hireted.biz and @HireTedBiz on Twitter), and the other “real” non-work Ted (aka SlowX…), which is where I post pictures of my cat, bad poetry, and stuff an employer may rather not know…or care about.
Then I also want my own versions of CaseAceCopy and FuzzBucket. In fact, I have some, but am not myself entirely sure what they all mean, how they’re all different…
How do I keep them apart? DO I keep them separate?
The solution (for now, for me) is to run with what I got. If I confound people, I’ll fix and “pro-found” them later.
Yep. That simple.
Just as soon as I register SuperFuzzBucketWow.com.
Thanks for watching Ted. Can you believe how good looking I am? =)
It gets crazy wrapping your head around everything at times. I’m sure you’ll enjoy the rest of the posts as I’m going to lay out my thinking for each area.
More to come soon!
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