If you’ve been waiting to take action because you’ve been afraid to make mistakes.
Stop waiting. You build momentum and achieve more by doing stuff wrong.
You can always make changes based on what you learn along the way.
You’ll notice some changes happening here
Changes based on what I’ve learned by making my own mistakes. Primarily, causing confusion by giving people to many things to remember. I explain more in today’s video.
Watch this short video:
I’ll be sharing more about the process of these changes in upcoming posts. I hope you’ll come along for the ride.
Here’s an edited transcript it you’d rather read:
Welcome to another edition of Walks With Dave. Today I wanted to talk a bit about why doing things wrong is better than waiting to do things right.
I’ve talked a lot about the importance of getting moving and making adjustments as you go along. I’ve been trying more and more to take my own advice. Part of doing so is that you make mistakes. A lot of people wait to do something because they don’t want to make those mistakes.
Those mistakes are so valuable
Because then you get to those moments where you say, “Ah, that makes sense.” Or, “Oops, I really screwed that up.” And you learn how to fix it. A lot more than if you just know something intellectually and think you know how to do it.
So I’m going to put myself up as a perfect example of this. Right now I’m going through some restructuring with how things work with CaseAceCopy.com, FuzzBucket.org and my personal brand here at the newly updated DaveCharest.com.
Working everything out so it make more sense
And so it causes less stress on you and others who come to visit the site. One of the things I’m going to be doing is fixing perhaps one of my biggest mistakes.
I’ve gotten myself stretched too thin. I’ve created all these places for you to keep track of.
- Wicked Smaht
- …and then there’s me
For some reason I got convoluted, thinking I needed to keep everything together. So here I am making mistakes and figuring things out as I move along the way.
Here’s how we’ll situate things
Now we’re going to situate things so this space acts as the main source of information as DaveCharest.com. FuzzBucket.org becomes strictly the membership and training site. CaseAceCopy.com goes back to being my copywriting business and will also handle the publishing/product side things. And the Wicked Smaht Newsletter will continue as sort of secret club for people who want to move beyond just the blog.
I’m not exactly sure why I felt like I needed to keep everything under the moniker of Case Ace Copy. It was really kind of silly and wasn’t really fitting my personality.
Some things work and some things don’t
I’ve learned so much over the course of the year that I’ve had this blog running. Not to mention the three years I’ve had my business running.
My hope is that you’ll get something from this too as I go through it. Because what I’m learning is that having so many different names and different places can really get confusing for people. Especially when you try to run them all together.
Confusion lessons the chances of people doing things
Whether it be signing up for a newsletter, or downloading a guide. But as I say this, at the same time there’s something to be said for moving forward and testing things out.
For example, I started my newsletter with 10 of my friends subscribed to it. Basically asking people, ‘Hey I’m doing this if you’d like to check it out. If not that’s cool too.’ Because you never want to force people to sign-up. You’re better off with people who actually want to be there.
But what I found was that even with these issues and making some adjustments here and there. I’m now up to over 200 subscribers to Wicked Smaht. So it just goes to show that even though things aren’t ‘perfect’ you can still move forward.
What this means to me is…
You’ll find a lot of people think that if you write some copy or a sales page that people are just going to sign-up or buy your thing. But that’s only one tool in your toolkit.
What’s really important is that you have everything firing together. And it’s this multitude of things that boils down to people getting to know YOU. And you earning their trust.
And that’s why where setting up things under my name
I spoke with the lovely Pamela Wilson the other day from the Big Brand System. She’s going to be doing some design work in terms of the headers for the sites. And working on some packaging and getting things looking sweet.
So again, what we’re noticing here is that it’s more important to move forward, make mistakes, learn from them and see where you can make adjustments. Then I can come here and share that information with you. You can share it with others and we can all learn from each other. And then we all get better at it.
We’re in a constant rehearsal
Life, business, actually working on a show. Whatever it may be. The first rehearsal probably ain’t going to be so good. You may have a good time. You may learn some things. But each time it gets progressively better.
Because you’re learning and you’re building and layering on top of each rehearsal. As long as you’re remaining true to who you are, you can make these adjustments because people don’t expect you to be perfect.
It’s going to interesting to see what happens now as we make these changes and try to make things a little clearer. It’s funny, these are things that when I’m working with clients it’s easy to say, “you need to do this and that.” But when you get to yourself you get anxious about making changes. And that’s normal.
Now let’s see what happens. Thanks for spending some time with me today.
Transcript by: SpeechPad
People always ask how I shoot these videos. I use the Flip Mino HD Camcorder, 60 minutes - Amazon Affiliate link. There’s a newer version available also. I also use the Pocket xShot to hold the camera.
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