Thanks for stopping by.

Some of those business signs are wacky, not in a good way. Like they got a deal on the number of words they use.

My wife runs the theater club at the community college out here. And she frequently uses flyers to advertise upcoming events around the campus. It’s a good lesson in simplicity.

She started with a bunch of headlines on a single flyer and lots of other info. I knew that would just get lost hanging on the walls. So we made some adjustments like using only one headline per flyer so we could make it BIGGER.

Then we only put the info the person needed at that moment. Nothing fancy or unnecessary elements. Just text.

She couldn’t believe how many people showed up. And that people were reading back the headline they read from memory to make sure they were in the right place.

Simplicity works!

Love your designs by the way. Lots of fun. Hope we’ll see you around more.

I see this with business signs, too. If I’m driving and see a sign with lots of copy, my brain will skip right over it.

If I see a sign that says, “COFFEE,” I’ll either be pulling in or filing it away for later.