Are you ready to dive into Facebook?
If you’ve been wondering how to best use the social networking site to promote your work, you’re not alone.
I’ve recently decided to focus more on how indie artists can get the most out of Facebook.
I’ve even started a Wicked Smahter Facebook page to experiment with. (Go ahead ‘like’ it.)
This post is to serve as a resource to you. I’ll update it with more useful info as I find it. So be sure to bookmark it so you can reference it when needed.
If I missed something or you have other questions please add them to the comments so I can update the post with the info you need.
Let’s get started…
Getting started on Facebook
The first thing to recognize is that there are basically three categories for Facebook: personal profiles, pages and groups.
You’ll most likely want to have a combination of a personal profile and a page for your theater, band or business. You can now also start a page without having a personal profile. (<== This only works if you don’t already have a personal profile.)
Why should you set up a page?
There are few reasons why you’d want to set up a page:
- Pages are indexed by Google which means it’s easier for people to find you.
- You don’t need to accept friend requests from people you don’t actually know. You can keep your personal profile, er, personal.
- You’re able to see insights as to who is interacting with your page. This means you can measure what’s actually working.
- You’ll be able to get a custom url for your page. So instead of: Facebook.com/blahblahblahgobblelygook92374023504584. You can send someone to your page like this: Facebook.com/wicked.smahter (Yes, you should go ‘like’ this page.)
- There’s no limit to the amount of people who can ‘like’ your page, unlike personal profiles.
- You can add admins to the page so others can help you keep things up to date.
What about a group?
As of the writing of this post groups have changed. From the looks of things at the moment you’re better off with a Facebook Page anyway. But here are 5 Things You Need to Know About Facebook’s New Groups, in case you’re curious.
Getting Started: The first things to do
So let’s get you up an running. If you don’t have one already you’ll need to set up your personal Facebook profile. If you need help check out this How to Create a Facebook Profile. Once you have your profile set up be sure to connect with your friends.
Once your page is set up the first order if business is to get 25 people to ‘like’ your Page. Then you can get a Facebook Custom URL.
That’s a good start. Go celebrate. Then you can come back here if you have more questions.
More resources for you…
More on Pages
Facebook Pages: Are You Doing It All Wrong? – JohnHaydon.com
How to Create a Custom Tab For Your Facebook Page – RositaCortez.com
Facebook Friend Invite: The Ultimate Guide – RositaCortez.com
Open Facebook Search – See who’s talking about you, your subject or whatever else in the public timeline.
How Admin Privacy Works on Facebook Pages – JohnHaydon.com
10 Privacy Settings Ever Facebook User Should Know – AllFacebook.com
Advanced use of Facebook
How to Target Walls Posts to Specific Fans – JohnHaydon.com
Pages to check out from indie artists
King Is A Fink Productions – This screenwriting duo does an excellent job of engaging film fans with very specific questions. Check out all the comments to their updates.
How to add a Facebook LikeBox to your website or blog – JohnHaydon.com
What did I miss?
Let me know in the comments.
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