The suggestion is that we should only have one thing to focus on and also just one action, otherwise we get confused. I agree with all of that wholeheartedly.

But at the end of the article you ask us to do two things:

1. Take a look at past blogs, articles, emails, whatever……

2. You then pose the question “Have you ever felt overwhelmed by too many trains of thought?”

Surely it should be one or the other, not both…….

Just goes to show, sticking to one can be hard in practice….

I usually do suggest keeping newsletter to one topic and sending more frequently. But like most things in marketing its a depends question. And that depends is usually who is your audience and what are you trying to achieve? Once you answer those questions it get easier to make the right decisions. Who knows? The write answer for you may be to send a digest of information once a month.

But whenever theres a specific action you want people to take Ice found it best to stick to one thing.

Hope that helps.

My question is–what about email newsletters? I send out a monthly newsletter (have only done 3 so far–the month of Nov, Dec, and Jan) where I dont interact with people as much? Would you suggest still only having one topic in my newsletters? or would you maybe suggest sending more newsletters? Would love to hear your thoughts!

Thanks for your time and for writing this post!
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