Wondering how to run a successful Kickstarter campaign? You know, so you can finally fund your creative project.
What’s cool is that Kickstarter allows you to run an ‘all or nothing’ goal-based campaign. You set a goal and timeframe, promote your project and people pledge money. But no money changes hands until you reach or surpass the goal. At which point Kickstarter collects a fee of 5%.
Creators also keep 100% ownership over their project.
So how do you kick-ass with Kickstarter?
Dave chats with Julie Keck and Jessica King
That’s exactly what I discuss with Indie Filmmaking/Screenwriting duo Jessica King and Julie Keck, aka King is a Fink.
They’re at the tail end of their Kickstarter campaign for TILT – An Indepent Thriller, with collaborators, Phil Holbrook – Director and Cinematographer – Jeremy Doyle.
As of the time of this interview, they are 93% towards their goal with only 3 days to go. If you dig what they’re doing be sure to back the project.
Here’s what we cover in the interview
We explore three key areas:
- How to get started with Kickstarter
- How to promote your Kickstarter campaign
- What happens after you reach your goal?
Listen. Comment. Share.
Did we miss anything in this conversation? Do you have any Kickstarter tips to share?
If you like this post please share it and subscribe to the RSS feed or subscribe by email. Thanks!
Want to take this podcast with you? Now you can open New Media Conversations with Dave Charest in iTunes on your computer. // Click here to open on your iPhone.
{ 11 comments… read them below or add one }
Dave,
I too have created a Kickstarter project called ‘The Travel Psychologist E-Book Series: http://www.kickstarter.com/projects/michaelbrein/the-travel-psychologist-e-book-series-0?pos=1&ref=search
If you are interested in doing another episode on Kickstarter projects and like what you see, please let me know.
This is a great article. Thank you., I’d appreciate some feedback on my rough draft kicksarter video. any comments / critiques would be great: http://www.youtube.com/watch?v=sI9Cu7RSBaI
Thanks
Hysterical Nik.
I’m based in the UK and launching a crowd-funding project for a charity over here. I’m looking to set some fundraising targets for myself (how much of my target I should aim to raise by when etc), but struggling to find benchmarks. I wonder if you’d be up for a chat and could help? Drop me a note if so!
Hi Jon,
I’m not sure I’d be the best person to talk to re: setting fundraising targets. But I believe it really just boils down to picking a number and going for it. What’s your charity? Have you been able to find a similar group using a crowd-funding platform? You may be able to get a better idea from them.
My question phrased a bit wrong I think – I’m just trying to get an idea of when the money tends to come in in crowdsourcing projects. Does it tend to all come in at the beginning, is there one spike and then a tail, or does it all build up towards a final climax as deadline approaches?
Gotcha Jon. From what I understand it’s it’s usually a spike, valley, spike as you near the deadline. Hope that helps.
Thanks Dave – pushing my luck I know, but any idea of the relative sizes of those two spikes from your experience?!
Hmm… I’m not so good with relative sizes. But I’d say it all depends on your promotion strategy. If you’ve got a nice sized following to begin with you’re going to get a nice hit with the people who act early. Then as the deadline nears you’ll get those peeps who wait to the last minute. The is kinda slow and steady. So you’ll need to find different ways to continue getting the word out.
The key is that you’re building an audience and making connections BEFORE you have a project. That will help determine your success. You can’t really do it alone.
I’m not sure if that answers your question at all. But I hope it helps at least.
Would it be posssile for you to upload this to iTunes? It is not listed as an episode on your podcast series.
I would love to listen on my iPod.
Thanks.
Would definitely appreciate it if you guys took a glance at out project here:
http://www.kickstarter.com/projects/1929234847/the-reborn-1-album
{ 7 trackbacks }