Before you even think of picking up a Buzan book, why don’t you check out youtube stuff on Buzan. Might be a good idea to visit his website—Think Buzan—too.

Incidentally, you can download a free version of the mindmap software from their site. Believe me, the tool is very robust, simple, and effective—absolutely to die for.

The good news from my side is that I will be attending a workshop of his right here in India. Will let you know how it goes.

Namami

I love that you worked through an example and showed where and how the main message of an organization shows (or doesn’t).

The key takeway for me is about how when we are too close to our own product, we often assume so many things but for new people, they’d not have a clue what you were really about. Making that clear is so important.
John McLachlan recently posted..Marketing sickness

I’m a big fan of mind maps. I use them all the time. Although I’ve never read any of Buzan’s books.

Which one would you recommend?

Tony Buzan, the inventor of mind maps, is of the view that the use of one word unlocks our creativity and frees us fro artificial constraints.

I was in my dashboard when I replied and didn’t see your whole reply.

I love the idea of letting your audience fill in the blanks. The things we create in our own minds are so powerful. There’s a whole post in that topic.