You’ll notice some things have changed here. For one, the design. But before that happened there was some messiness to clean up in terms of disconnects.
What’s a disconnect? And how can it reduce the chances of people sticking around and taking action?
(Transcript included if you’d rather read.)
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You may have heard about Kickstarter. It’s essentially a new way to fund your creative project.
What’s cool is that Kickstarter allows you to run an ‘all or nothing’ goal-based campaign. You set a goal and timeframe, promote your project and people pledge money. But no money changes hands until you reach or surpass the goal. At which point Kickstarter collects a fee of 5%.
Creators also keep 100% ownership over their project.
Dave chats with Julie Keck and Jessica King
That’s exactly what I discuss with Indie Filmmaking/Screenwriting duo Jessica King and Julie Keck, aka King is a Fink.
Podcast: Play in new window | Download
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Have you noticed that some websites/blogs have a little icon (favicon) next to the web address in the browser? Pretty cool, huh? But then you look at your website and all you have is this little globe icon in the address bar. 
Before: BORING!
Today, I’m going to show you how to add a favicon to the thesis theme for WordPress. This way people think YOUR website/blog is the cool one. 
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Ah, yes, Twitter. Another tool and another new language to learn. But once you get the hang of it you’ll be a master of Twitter in no time. So to make this as simple as possible, here’s a quick rundown of the basics.
When you log-in to your Twitter account your Twitter homepage displays. Here’s what you can expect:
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How many trains are you making people ride?
If you live in New York, you’re probably a frequent rider of the subway.
For someone who’s never been on the subway before, it’s easy to find it difficult.
Especially when you have to transfer between multiple trains to reach your destination.
First, you’ve got to check the map. Then you have to figure out the route. And after you reach the first transfer point, you need to find the next train. Like I said, it can get difficult.
It’d be a lot simpler, right? Of course. So why do we always try to put our audience on several trains? It’s no wonder our communications don’t work as well as we’d like. I suggest, it’s time to pull the emergency stop.
It’s time to stop trying to cram everything into your emails, blog posts, articles or whatever else. Make it easy for people to respond.
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Today, I quickly wanted to point out the importance of finding simplicity in your communications.
Don’t be afraid to use less. It is in fact more.
We used to take the gals to dance class every Saturday. While I was making a tuition payment, the front desk lady let us know that there was no class the following Saturday. Good thing she told us. We had know idea. And it would have been no fun to find out after an hour plus subway ride to the city.
She told us, “It’s in the newsletter. But no one ever reads it.” Ya, about that. You see I do read it. I can’t help myself. I do this for a living.
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