Imagine connecting with audiences in a way that leaves them looking forward to what you’ll do next. What if people actually started saying things like “I love your emails!” Weird, right?
As you share one idea at a time, the audience becomes part of the story. Over the long term this leads to more audience.
It’s also a lot more fun than “buy tickets now” emails.
I’d like to share some of things I’ve found applying this concept at the Astoria Performing Arts Center. And in particular it’s application to an upcoming production of Galt MacDermot’s The Human Comedy.
The cool thing about all these new media tools is that it’s relatively easy to test things.
So if someone is of the opinion you should use one design, email subject line, call to action or whatever else over another all you have to do is put it to the test.
It’s one thing to have a personal preference and quite another to make decisions based on the reality of how people respond.
Don’t take my opinion or any one else’s. Try them! Then let the truth decide.
But instead of giving you my exact address, I just told you I lived in Brooklyn.
Would you still be able to find me? Perhaps. But it’d be a hell of lot easier if I gave you the direct address wouldn’t it?
One of the biggest mistakes I still see people make online has to do with the use of links.
For some reason far too many people still use their main website url as the link for EVERYTHING. Even when there’s a very specific webpage they want people to see.
Instead of giving me a direct address to that page they send me to Brooklyn hoping that I find my own way the right location.
But what if you stopped thinking of it as marketing?
What if you thought of it as a way to share your artistry with others? What if you thought of it as a way to extend your story in a way others found interesting?
What if you couldn’t send ads? What if you had to have a conversation instead?
How would that change things for you? How would that change things for others?
Everyone is entitled to their opinion.
Let’s say I invited you to my home.
My wife and I recently bought a used Honda Odyssey.