Does the thought of social media marketing send you into a tailspin of shame and frustration?

(This concise 27-page beginner’s guide helps you squash that feeling…forever.)

All these new social media tools can really make your head hurt, can’t they?

But you set-up those social media accounts anyway, because that’s what you’re supposed to do, right?

You’ve “liked” things. You’ve tweeted your face off.

You even wrote a blog post!

And that YouTube video was pretty darn good.

But what have you got to show for it?

Nothing. Zippo. Zilch.

Except for this feeling of shame because nothing seems to work. And now you’re just about ready to call it all a bunch of crap.

Don’t worry. It’s not your fault.

How were you supposed to know the traditional style of broadcast marketing doesn’t work so well in the social media space?

It’s okay. Don’t beat yourself up about it.

All you need to get on track is a bit of perspective. And to get a simple understanding of how things work out there in social media land.

It’s just too bad all the advice out there is from some boring MBA with his market research, key demographics, and blah-blah-blah. Not that those things aren’t important.

But why does all the info out there have to be so boring? It’s enough to make you want to poke yourself in the eye with a pencil!

If only there were a guide designed for creative people like you.

Oh, wait a minute. There is.

Introducing The Beginner’s Guide to Social Media

In this primer guide, you’ll find how simple shifts in understanding allow you to jump into social media without all the frustration.

Then you can start to develop a strategy that takes your audience on a journey that leads right to your work.

And yes, it’s concise and fun to read.

—————————————————————

“I first read Dave’s guide expecting something sterile.

But what I got was something thrilling, exciting and fun. It has a lot of personality, a lot of tone and atmosphere. It speaks to a more creative crowd. At the same time there are some really useful tools.

The way it is written is a real strength.

It’s the creativity that I love about it.”

- Bora “Max” Koknar, Artistic Director – BindlePunks

—————————————————————

“The problem with these tools, is that they’re so easy to jump into. But then it’s like, “I have a Twitter account. Now what?

Dave’s guide is very easy to read and it feels very approachable. It feels very much like a guide that’s tailored to people who don’t have careers in marketing fields. They just want to get a feel for what the story is about.

I would totally recommend the guide.”

- Kris Joseph, Artist

—————————————————————

Here’s some of what you’ll learn in the guide…

• Why you must take your audience on a journey
• How social media is different from traditional media (and how it’s the same)
• The first thing you must do to be successful with social media marketing
• The easiest social media trap to fall into (and how to avoid it)
• How to think about social media in a way that removes the frustration (so it’s easy to get results)
• The framework on which to build your web presence
• Concrete examples of use across social media platforms you can follow

—————————————————————

“What Dave’s done is not necessarily say anything earth shattering…

…but what Dave does say, is said very well and in a refreshing way. That’s worth noting and I think people will appreciate that. It’s really timely and well put. It’s easy to read.

Dave’s also using these images and sticky ideas. The Orange Octopus, the Old Bond and the New Bond. I think that’s great. People are going to remember that so well.

I think Dave’s got a winner here.”

- Kate Foy

—————————————————————

What’s with these sticky ideas?

Well, what good’s an idea if it’s too complicated to put into action? That’s why I have a little fun introducing you to…

• The Journey Factor Concept – This concept forms the back bone of how to build an engaged audience over time.
• “The Pendulum” – Why take this specific approach to social media marketing? We’ll take a brief look at some history to show why now is the perfect time for social media marketing.
• Old Bond vs. New Bond – Yes. Bond. James Bond. We’ll take a look at why one Bond is better than the other and who you should emulate to find success in social media.
• The Orange Octopus – If you’re not feeding your octopus, you giving up the opportunity to build long-term success. I’ll make sure you don’t get lost at sea.

All of this in 27 pages?! Yep. There’s no fluff in here at all. Just streamlined knowledge to give you a foundation from which to base all your social media marketing efforts.

See how to use the following tools in smart ways so you actually benefit from social media:

• Blogs/websites - Times have changed since the days of a static website. Find out how your website or blog can become a dynamic and compelling place people actually want to visit.
• Facebook - What type of things should you be doing on Facebook? Find out how to take advantage of your most powerful asset.
• Twitter - Why Twitter relies on a completely different set of ‘rules.’ (And how to make sure you don’t break them. At least not right away.)
• YouTube - Find out how to avoid the most common trap artists fall into when it comes to YouTube.

And if you’re wondering if these tactics actually work, here’s some feedback from people who have put them to use.

Some thoughts from others who have put these concepts to use:

—————————————————————

“I’ve been posting regularly, attempting to use the tactics we spoke about and it’s been an excellent.

Lots of people interacting with me on the Facebook fan page (now up to 480+ members almost the same size that our Facebook group was,) and good responses to e-mails we send out as well.

The best part is that I feel like we are going to achieve what we talked about — getting a core group of people who feel that they’re invested in the journey of Parallel Exit, which is terrific. Thanks so much, as always, talk to you soon!”

- Mark Lonergan, Artistic Director, Parallel Exit

—————————————————————

“I feel like The Journey Factor helped us establish a voice.

It put a person behind the work. In development there’s a saying that people don’t give money to organizations they give money to people. The higher your personal connection is, the more people are interested in supporting you.”

- Taryn Sacramone, Executive Director, Astoria Performing Arts Center

—————————————————————

You won’t find a guide like this anyplace else

As I’m sure you’ve come to expect, my goal is to cut through the junk and provide ridiculously informative and exciting content time after time. The information in this guide is structured in a precise manner so you make the most of your newly acquired knowledge.

The Beginner’s Guide to Social Media even comes with a complete workbook to get you moving.

You’ll have fun, learn a lot and most importantly you’ll “get it.” This means you’ll be able to implement simple changes that will get you better results. That’s my promise to you.

And some goodies too!

The following goodies are available with the Awesome option:

• GOODIE #1: The Beginner’s Guide to Social Media (Audio Version) – You’ll get an MP3 version of the guide read by yours truly. And it’s not some boring put you to sleep reading either. I’m pretty passionate about this stuff and I want you to get it. You didn’t hear it from me but I may even sing for a bit along the way. =)
• GOODIE #2: The Journey Factor: Case Studies – Mark Lonergan (Audio & Transcript) – There’s nothing more exciting than seeing someone take your ideas and run with them. And Mark is just the person to share his experience. My hope is that his enthusiasm and success inspire you to get creative, have some fun and make things happen.
• GOODIE #3: Surprise Goodies - Over time I’ll be adding special goodies for those who order the Awesome package. *NOTE: Be sure to stay subscribed to the [Octopus] list so I can update you when new goodies are available.

Here’s my special offer for you:

I’m offering the first version of, The Beginner’s Guide to Social Media in Standard and Awesome versions to DaveCharest.com readers as outlined below. This special pricing is available for a limited time.

Special Offer	Standard	Awesome
The Beginner’s Guide to Social Media (PDF Format)
The Beginner’s Guide to Social Media Workbook
Goodies
The Beginner’s Guide to Social Media (Audio Version – MP3) (worth $27)	-
The Journey Factor: Case Studies – Mark Lonergan (Audio + Transcript) (worth $54)	-
Surprise Goodies (worth ???)	-
Special Price	US$27	US$32

*Payments are processed through my company: Case Ace Copy, LLC

I’ll even guarantee this guide for you personally

If for any reason you don’t think this material is for you, just let me know within 30 days of your purchase and I’ll send you a complete refund. All I ask is that you pass the guide along to someone you believe could benefit from it. So don’t miss this special pricing.

Thanks for taking a look,

P.S.

If you’re struggling with social media this guide gets you moving in the right direction. If you’re having trouble getting the rest of your team on board this guide gets everyone on the same page so you can start making progress. And hey, it’s guaranteed! Don’t wait.