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The Inception Method of Marketing Your Work

The premise of Christopher Nolan’s latest thriller Inception is simple enough. Plant an idea within the mind of your target so it grows in a way that it seems to come from the target himself. Why? Because nothing consumes a man more than his own idea. An idea with which he can persuade himself along [...]

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Why Create Content? [Walks with Dave #1]

Content. The stuff the internet is made of. Now we have the tools to create and connect directly with our audience. To establish an extended network of opportunity. A place to share ideas. To develop them. And most importantly take action on them. Check out this short video The very first episode of Walks with [...]

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[Podcast] How New Media Changes the Game for Indie Artists

So how does new media change the game for indie artists? You’ll have to listen in as I speak with Photographer Hilary McHone. (You can find Hilary on Twitter here.) From Hilary’s website: Once upon a time, I put on a suit every day and went to the office. Then I quit my job and got [...]

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