Email Marketing

Make the Most of Your Split-Second Spotlight with Memorable Emails

Well, look at that. It’s a guest post. Since we’ve been talking a lot about email marketing lately, I figured I’d bring in an award-winning graphic designer to share some thoughts with you. You know, since I’m not exactly one of those. =) So say hello to Pamela Wilson. Don’t forget to comment so we [...]

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Email Marketing: How to Get Started with the Super Amazing Journey Factor

In a previous post, the old James Bond has shown us some email marketing mistakes. The new James Bond has shown us some successful email marketing strategies. In this post we’re going to look at how we can apply these successful strategies to your own Journey Factor email marketing plan. Email marketing to build stronger [...]

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3 Quick Email Formatting Fixes to Improve Readability

What good are those emails if people can’t read them or find the information they need quickly? The above video demonstrates three quick formatting fixes to improve the readability of your emails. Here are the three things we’ll cover: 1. Alignment 2. Scannability 3. Line Length 1. Alignment For some reason there’s a tendency to [...]

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Email Marketing By The Old James Bond

We’ve already discussed that there’s a distinct difference between the old Bond and the new Bond. So what does this mean for email marketing? Let’s take a look at the type of email you could expect to receive from old Bond. Ever heard the term “e-blast?” Well, there’s something inherently wrong with the term. It [...]

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Email Marketing: Why This Approach?

So what makes email marketing successful? And why should you bother to make changes to what you’re doing now? Believe it or not, James Bond is going to help us understand how to better use email marketing. We’re going to find out the reasons why we want to approach email marketing with The Journey Factor. So let’s [...]

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How to Build An Audience for Your Work

Imagine for a moment you’ve just won tickets to the hottest new drama on Broadway. But there’s one stipulation to this win. You can only watch the last two minutes of the play. For whatever reason you decide this is still a good deal. So you go to the theater and you watch the last [...]

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