marketing

[Podcast] How to Ditch the Cookie Cutter and Market Like a Gourmet Artist

Today’s episode of New Media Conversations may make you hungry. In fact, I’d suggest you grab a handful of your favorite gourmet cookies as you listen in on today’s conversation. Why gourmet cookies? Well, it’s simple really. Just about anyone can walk into the supermarket and grab a batch of ready made cookie dough. But there’s [...]

6 comments Read the full article →

12 + 1 Lessons from the ‘Tangled’ Marketing of @KloutPerks

It started with a tweet. On November 3rd, I received a tweet from @KloutPerks on Twitter indicating that my Klout Score had landed me a perk. A chance to see the new Disney animated film, Tangled. Cool. I thought I’d share my experience with you because there are some marketing lessons that can be learned [...]

5 comments Read the full article →

The Inception Method of Marketing Your Work

The premise of Christopher Nolan’s latest thriller Inception is simple enough. Plant an idea within the mind of your target so it grows in a way that it seems to come from the target himself. Why? Because nothing consumes a man more than his own idea. An idea with which he can persuade himself along [...]

6 comments Read the full article →

The Werewolf’s Guide to Powerful Marketing and More

“We’re all doing things we weren’t born to do.” That’s a line from the children’s Halloween musical that I’m currently working on. I play a werewolf who tries his luck at being a barber after the World Holiday Commission decides to cancel Halloween because they’re not making enough money. So Louie the werewolf and some [...]

2 comments Read the full article →

The Psychology of Pricing: Why Expensive Equals Good [Walks With Dave #8]

Pricing. How does it change our perception of quality? We actually have these deeply embedded short-cuts in our brains that influence our perception. Take a look at this short video:

0 comments Read the full article →

[Podcast] SEO for Artists and Arts Organizations

Okay, you may not think Search Engine Optimization, or SEO, is all that important. In fact, you may think it’s just about writing for robots. And well, you don’t really care about writing for robots do you? Neither do I. I resisted learning about SEO for that very same reason. But then I began to dig [...]

Related Posts Plugin for WordPress, Blogger...
0 comments Read the full article →

← Previous Entries