marketing

How to Build An Audience for Your Work

Imagine for a moment you’ve just won tickets to the hottest new drama on Broadway. But there’s one stipulation to this win. You can only watch the last two minutes of the play. For whatever reason you decide this is still a good deal. So you go to the theater and you watch the last [...]

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Why This One Thing Makes Your Marketing Easier

How great would it be if everyone were talking about your work? Of course, in order to talk about your work, people need to know how to talk about it. And if people were talking about your work, wouldn’t that make your marketing easier? So how do you make your marketing easier? You start by [...]

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