Imagine for a moment you’ve just won tickets to the hottest new drama on Broadway. But there’s one stipulation to this win. You can only watch the last two minutes of the play.
For whatever reason you decide this is still a good deal. So you go to the theater and you watch the last two minutes of the show.
Now, within these last two minutes, the main character dies.
Everyone all around you is in tears. They’re on the edge of their seats enthralled by what’s happened on the stage.
But how do you feel?
My guess is you’re wondering, “What the heck is happening?”
And the reason why you’re wondering what’s happening, is because you haven’t been there for the whole story. You haven’t been along for the journey that the rest of the audience has been on.
So it’s a bit difficult to have as strong a connection to the work as everyone else.
Now let’s step back for a moment
How do you think OUR audience feels when all they receive from us are emails asking them to buy? Isn’t it a bit like sending them the last two minutes of the play?
Nobody really knows what the heck is going on.
And if no one knows what’s going on, how can they be invested in the story of your company? And if they’re not invested, why should they even consider purchasing?
So here’s what we have to figure out:
How can we make a few simple changes that’ll have a dramatic impact on our email marketing? How do we create emails that invite our audience on a journey that leads right to your work?
Over the course of several posts I’m going to share this concept of The Journey Factor: How to Build An Audience for Your Work.
My goal is to change your whole approach to email marketing.
Sounds exciting right?
Here’s a look at what we’ll be covering:
We’re going to look at three key areas in The Journey Factor: How to Build An Audience for Your Work.
And lucky you–the one and only, super-special-agent: James Bond-007, makes a special guest appearance to help us understand…
Why this a smart approach to e-mail marketing? <=== Start Here.
(Don’t worry this post will lead you to the next, so you don’t have to keep hitting the back button.)
From there we’ll be covering 3 key areas…
The 3 key areas we’ll be covering are:
- Email Marketing by the Old James Bond
- Email Marketing by the New James Bond
- Email Marketing: How to Get Started with the Super Amazing Journey Factor
So let’s do this people. Dum-da-da-dum-Dum-Dum-Dum-Dum-da-da-dum-Dum-Dum-Dum-DA-DA-DA-DAAAA—DA-DA-DAAA! (Come on, you know you want to do it.)
Questions? Thoughts? Feedback? Comment below.