Have you ever wondered if social media is really worth it?
You spend all this time creating content, tweeting, “liking” and whatever else – but why?
In my view the answer is simple: to create an extended network of opportunity.
And yes, it’s worth every minute you spend as long as you’re not just wasting time.
Here’s an example of what I mean…
I also found myself sitting on stage with the following people:
- Ken Davenport, Broadway and Off-Broadway producer
- Marcia G. Yerman, co-founder of cultureID
- Paul Nagle, Executive Director of the Institute for Culture in the Service of Community Sustainability
- Andrew Asnes, Broadway producer, performer and choreographer
So that’s two Broadway producers, an activist, an arts policy advocate, the editor of a popular political/arts blog and…me.
Inside my warped little mind, all I can do is laugh
I’m a self-deprecating sort and the fact that this guy, previously seen in a chicken suit on the steps of City Hall (see picture above), is now keeping company with these esteemed folks is hilarious. It’s hilarious because if it wasn’t for establishing myself on social media and in particular connecting with Kathryn Jones producer of the event, I would never have been there.
Perhaps Leonard Jacobs wouldn’t have been there either
Someone in the audience wondered if social media wasn’t just creating an over abundance of invaluable voices. A fair enough question, to which Ken Davenport responded the good voices rise to the top. And it’s those voices for which opportunities present themselves.
To demonstrate Ken asked Leonard, “If it wasn’t for The Clyde Fitch Report would you have had these new opportunities that have opened up for you?” To which Leonard responded, “Absolutely not.”
Is social media is worth YOUR time?
We all know social media can be a time sink. But if you go in with a plan and a decisive goal you’ll find things start working for you in a much more focused manner. It does take time to build an audience, a body of work and relationships. Don’t expect things to happen overnight.
Here’s one way to make better use of your time on social media
If social media is a way to create an extended network of opportunity, how do you extend your network? For me it starts by filtering out the noise. To do that I form groups as follows:
Peers. These are the people at the same level as you. You help and encourage each other to move forward with your goals.
Pros. These are the people at the next level you’d like to reach. Reaching people at this level can really break things open for you.
Patrons. These are the people who buy your stuff.
Each group is collaborative in nature
Once you have people in these groups it because easier to know how best to build relationships with them. At times the groups can intersect, but the goal is the same – how can you collaborate with the people in each group to help them get what they want?
By thinking this way you actively look for ways to benefit the people in each group. How can your skills best be put to use?
Your time is put to better use
Now your actively doing things with the potential to have people take notice. And once people start to take notice you never know where you might end up. (Hopefully, without the chicken suit. Unless you’re into that sort of thing.)
How do you make better use of your time on social media? Tell me in the comments.