When will you take action?
If your goal is to grow your audience.
If your goal is to grow your business.
You’ll be interested in Molly’s story.
Here’s the email I received the other day:
“Hey Dave,
Just wanted to let you know that the ads have been working! I have started 3 new students in the last week and a half! I’m trying to keep it up but I’m definitely feeling good about this! I’m thinking about making a new ad for straight actors who have always wanted to learn how to sing?
…I’m getting excited because if I can get a few more students plus the students I will have at NYU I will actually be able to leave the gym AND do what I want to do, crazy thought
”
Here’s a crazy thought
You need to put these ideas to use. Because if you don’t try them you’ll never know if there’s a better way for you to attract and convert a new client, audience member or fan.
It’s easy enough to see a good idea, but sometimes hard to put to use. I’ve been guilty of this for sure. It’s easy to say you don’t
have the time. Or that you’re not sure it will work.
And you’ll never be sure unless you try it
Actually that’s not true. You’ll be sure to never know.
I make a point of putting some type of tweak you can use immediately in these posts. I do this because I want to inspire you to think about your marketing differently and to take action.
We all need a little kick. A push to move forward
I know I do. But every time I get a message like Molly’s, I get juiced. Because your success is my success.
It helps me move to the next thing I need to do to grow my business.
If you’ve been stalling. Or not moving on a idea that you thought you’d like to try. Remember Molly’s story.
Tweak something today. One thing.
Over time all these things add up.
And once you see a positive result, your confidence and momentum will pull you forward.
Action plan for today. As in now. Just try it.=)
Write down 3 different people you solve problems for.
For example, in Molly’s case, she’s a vocal coach.
Her three people are:
1. A high school student looking to polish their technique before a conservatory audition.
2. Adults who used to sing and are looking to get back into it.
3. Completely new students who are afraid to take lessons
You’ll notice each of these people have their own set of needs. By separating them like this, each ad Molly writes is much more powerful.
Please let me know if you gain anything useful from this post.
Feel free to share it with someone you think can use it also.
As always, I look forward to hearing from you.
So don’t be afraid. Just comment below. =)
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