You know those people who constantly ask for things from you?
They ask and they ask and they ask.
But they never really give you anything.
How do you feel about those people?
They get exhausting after awhile, don’t they?
There’s something similar that happens in email marketing.
If all you do is ask people to buy, buy, buy, you eventually burn people out.
And then they start to tune you out.
It’s simply because not everyone is ready to buy something all of the time.
That’s why you need two types of emails in your strategy.
Promotional and non-promotional emails.
What’s the difference?
Promotional emails have a date or expiration associated with them.
A sale or an event, for example.
You’re asking someone to take an action before a certain time.
Then there are non-promotional emails.
Non-promotional emails are about sharing information.
You’re not focused on asking someone to buy something.
Or do something for you.
Instead you’re trying to keep people engaged by giving them information they’ll want to engage with and find value in.
You do this so that when they are ready to buy something, then they think of you.
You’re top of mind.
Are you giving more than you take when it comes to your email marketing?