What the biggest mistake you can make with your communications? Trying to do too much at once. The more things you add for people to do, the less likely they are to do it. So how do make it easier on yourself and your audience? Well, there’s a technique I’ve developed for avoiding this trap […]
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How to Reach a Wider Audience for Your Work [Walks With Dave #24]
How do we use new media to reach a new audience? One of the harsh realities is that part of the game is about numbers. So how do you reach more people?
How to Find Your Social Media Voice [Walks With Dave #23]
Sometimes social media can cause a huge amount of pressure. Pressure to always be ‘on.’ To always be witty. But is that really necessary? In this Walks With Dave, I discuss how a secret Improv technique can help you find your social media voice.
The Cupcake Walk [Walks With Dave #22]
Some people think that social media is a waste of time. They don’t really get it. I’m not sure I get it either. But clearly it has something to do with cupcakes.
How Do You Treat People? [Walks With Dave #21]
It amazes me how many businesses don’t take responsibility for their mistakes. And after this episode in the theater world unfolded online, it seems this lack of judgement is not restricted to business alone. Of course, most of the time there’s a chance to make it right. And I find myself disappointed again. What’s wrong? […]