“I’m sure that I could get a lot more business if people knew my work actually existed, but I can’t afford to pay for the marketing to get my name out there.” Sound familiar? If so, you’re not alone. Many small business owners believe marketing requires a big budget to be effective. But the truth […]
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The Best Digital Marketing Strategies for Startups (That Actually Work)
Starting a business is exciting, but let’s be honest—marketing can feel overwhelming. With so many platforms, strategies, and “must-do” tactics, it’s easy to get stuck in overthinking mode instead of taking action. But here’s the truth: Digital marketing doesn’t have to be complicated. In fact, the best marketing strategies for startups are simple, effective, and […]
BAM Podcast #65 – Matthew Polstein and Tallie Martin
Authentic and Timely Communication with Matthew Polstein and Tallie Martin In Episode 65 of the Be A Marketer podcast, Dave Charest speaks with Matthew Polstein, Founder of the New England Outdoor Center (NEOC), and Tallie Martin, Marketing Manager at NEOC. The duo shares their story of growing NEOC from a simple family-owned business into a […]
BAM Podcast #64 – Ask Dave: Personalized Emails with Limited Data
In Episode 64 of the Be A Marketer podcast, Dave Charest tackles the topic of personalized email marketing with limited customer data. Joined by Kelsi Carter, Dave explains how small businesses and organizations can enhance personalization and segmentation without extensive resources. If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple […]
BAM Podcast #63 – Stephanie Campbell
Segmentation for Nonprofits with Stephanie Campbell In Episode 63 of the Be A Marketer podcast, Dave Charest interviews Stephanie Eileen Campbell, co-founder and Executive Director of Kid’s Gym USA, a nonprofit organization in College Park, Georgia. For over 40 years, Kid’s Gym USA has been fostering both physical and mental well-being in children through gymnastics […]