Articles

The purpose of any marketing email is to get people take some type of action.  From a design perspective, that means making it easy for the reader to consume the information so that they can take the desired action. Here are some things to keep in mind.  Tip one: Keep your email focused. The best […]

Have you ever gotten stuck with what to write in a marketing email?  Here’s a simple structure you can use to write a persuasive marketing email. It’s designed to get people to take the next step. All you need to do is answer three questions.  Question one: What are you offering?  This answer can be […]

You know those people who constantly ask for things from you?  They ask and they ask and they ask.  But they never really give you anything.  How do you feel about those people?  They get exhausting after awhile, don’t they?  There’s something similar that happens in email marketing.  If all you do is ask people […]

Here’s the real reason why email marketing works so well.  It’s what’s considered a permission-based marketing channel.  So what does that mean?  It means that people actually raise their hand and say, “Yes, please. I want to get messages from you.” There’s power in that act of opting in.  And that’s why email is always […]

You know what I really love about email marketing? It’s that you can start where you are and then advance and make progress as you need to, as you grow your business. Typically, you’ll go through these three stages. Beginner  When you first start, you’re collecting email addresses and sending, hopefully, on a regular basis […]