Whether you’re creating content for yourself or for a client, you already know the first question you need to ask is “who is the audience?” If you start with this question, you’ll be on your way to creating content that’s better than most. You shouldn’t stop there though. Whenever possible, you’ll want to dig deeper. You’ll […]
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Content Marketing: The First Question You Need to Answer (But Probably Don’t)
People often ask me the following two questions: How do I get more people to open my emails? How do I write better subject lines? I always give the same answer to these questions. And I give this answer because all the tricks you could possibly use don’t really matter unless you’ve mastered this fundamental […]
The Cha-Cha-Cha of Content Marketing (Or How to Keep Your Strategy from Falling Flat on its Face)
One, two, cha-cha-cha! Even if you’ve never danced the Cha Cha, it’s likely you’ve heard the familiar counting pattern before. I’m no dancer. But I do understand that if you’re dancing with a partner and you miss a step, it’s likely someone falls flat on their face. Ouch. And wouldn’t you know it? Content marketing […]
How to Give Your Ideas More Power with the 4-T Structure
As he spoke with waving arms, his untucked and wrinkly button-up shirt lifted to expose the bottom of his large belly. His thick black beard made up for the hair missing from the top of his head. One couldn’t help but notice the little piece of white spittle that had formed on his upper lip. Sometimes it […]
How to Move Your Content From Free to Fee with the Taco Technique
Tortilla chips. Nachos. Tacos. Quesadillas. Burritos. Mmm, Burritos. The yummy deliciousness you’ll taste at the Mexican restaurant. Each item has the same basic ingredients. But as the packaging changes so does the price. Even though the tortilla chips were free. It’s actually a lot like content marketing. Here’s how: Blog posts are like tortilla chips […]