Four teenage boys gather in a crowded kitchen with their instruments. They can barely play said instruments. In fact, the only thing they successfully manage to make is a whole bunch of noise. And the singer? Yikes! He sounds like a cat crying from being stepped on…repeatedly. That was 1976. Fast forward more than 30 […]
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David Letterman Reveals a Content Opportunity for Your Biz #ThanksDave
“You know what I’m going to devote the rest of my life to? Social media.” – David Letterman After 33 years, David Letterman said goodbye as a late night, TV talk-show host. During his final episode he played a video segment, A Day in the Life of David Letterman. The six-minute documentary gives us a […]
Why Content Fails to Make an Impact (and What to do About it)
Back in 2009, Molly decided to go out on her own as a voice teacher. When she was first getting started, she was putting out ads on Craigslist to drum up business. Her headlines for the ads were simple: “Voice Lessons.” It’s obvious she was looking to attract people looking for, um, voice lessons. But […]
4 Reasons Why Content Marketing Makes Sense for Your Business
Wondering why content marketing is worth your time? It’s a fair question. I have plenty of reasons why content marketing makes sense from a personal/professional development point of view, but let’s save those for another time. Right now, allow me to share what I believe from a business perspective. And that means whether you’re developing […]
Do You Have a Content Marketing Question? Let Me Answer It For You
Do you have a question about content marketing? I’d love to answer it on the blog. All you need to do is ask your question in the comments below. Then I’ll write a blog post specifically to answer your question. Pretty cool right? Why would I do this? Well, I want to be sure I’m […]