When you meet someone in person for the first time it’s easy to get a sense of who they are. You see them. You hear them. Heck, you can even smell them if you wanted to. (Although some people think that’s weird. Not that I’d know from experience or anything. 😉 ) But what happens […]
Articles
How Do I Buy Your Stuff?
Have you ever visited an artist’s website and thought, “Hey, this is some cool work. I’d buy one of these.” That happened to me today. Unfortunately, there was no way for me to purchase anything. If there was I couldn’t find it. Let this post be a reminder: If you want to sell more of […]
Who Succeeds In The Face Of Change?
Before my time as Marketing Director at Astoria Performing Arts Center, my pal and Artistic Director Tom Wojtunik directed a little show called Ragtime in 2009. It was a big show for APAC at the time. During my research into the history of APAC I came across an interview with Tom that presents and interesting […]
What Do You Need To Know Now? [Walks With Dave #25]
What the biggest mistake you can make with your communications? Trying to do too much at once. The more things you add for people to do, the less likely they are to do it. So how do make it easier on yourself and your audience? Well, there’s a technique I’ve developed for avoiding this trap […]
The Actor’s Approach to Authentic Content Marketing
Have you ever watched an actor try to act? The thing is if the actor is trying to “act,” chances are it’s not very good acting. The performance most likely feels forced and unnatural. Inauthentic. But what happens when the same actor stops trying to “act” and instead shifts her focus to her partner on […]