When it comes to using new media tools you have a choice: use them as a way to advertise and push messages out. Or use them as a way to engage and build connections with your audience. Why is one better than the other? Watch this short video:
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Who Are You Really Speaking To? [Walks with Dave #5]
When it comes to creating any type of communication, the single-most important thing to know is who you are talking to. Without this specific it’s impossible to create materials that will work for you as well as you hoped. In this video I offer a wide-angle view of the three groups of people you need […]
What If This Were Your Only Means Of Creative Expression? [Walks with Dave #4]
There’s lots of advice out there about how you should use this new media tool or that new media tool for marketing. Some of it’s good. Some of it isn’t. What it boils down to is using the tools in a way that works for you. But in order to do that, you have to […]
Why You Must Do “Double Duty” [Walks with Dave #3]
In this episode of Walks with Dave, I discuss the concept of Double Duty. Oftentimes we miss opportunities to create new content because we fail to recognize the value of something we take for granted. But when we share this knowledge, whether it be new or something we know well, we empower others while opening […]
How to Write Headlines That Get Your Stuff Discovered [Walks with Dave #2]
Headlines. The keys to people discovering your content. With Google Reader filled with thousands of posts, your headlines need to work extra hard to grab the attention of a potential reader. It’s the first step in getting people to share your stuff. Here’s a simple method to create headlines that make people want to read […]