Logo? Nope. Product? Nope. Stationery? Nah. Signage? Sorry. None of the above is a brand. So what the heck is a brand? And do you even have one? How do you even start the brand-building process? Let’s imagine walking into a party to find out How would people you’re meeting for the first time feel about you? […]
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What good is complaining?
Most people who know me would say I’m an optimist. And I consciously make an effort to stay positive. It doesn’t mean I don’t complain. But I always have this overwhelming belief we can do better than just complaining. What if we put that energy into changing the thing we’re complaining about? What if we stay […]