Articles

Ask Dave: How many follow-ups should occur after the first email outreach? In this Ask Dave episode, Dave Charest answers a question from Hadassah, a marketing and content coordinator at a telemarketing and contact center services provider. He discusses how many follow-up emails should be sent after the first outreach and the best timeframes between […]

Moving from passion to purpose with Aisha James In this episode, Dave Charest speaks with Aisha James, the founder and creator of the Taste of Black St. Louis, a multi-sensory food experience that highlights Black-owned culinary businesses. Aisha shares how her passion project rapidly grew into a large-scale festival, the challenges of scaling an event, […]

Ask Dave: How should we review our marketing tools and approach for our church? In this Ask Dave episode, Dave Charest answers a question from Erin, an electronic communications coordinator at a church, about how to review marketing tools and approach. Dave breaks down a simple three-step process—review, plan, and execute—to ensure that marketing efforts […]

Coping with ADHD as an entrepreneur with Dave Delaney In this episode, Dave Charest speaks with keynote speaker and author Dave Delaney about his late ADHD diagnosis and how it has impacted his entrepreneurial journey. Delaney shares his personal experiences, coping mechanisms, and how he has adapted his work habits post-diagnosis. The discussion covers productivity […]

Finding Your Calling with Gail Bernardo Gail Bernardo, owner of Invisilace Hair Spa in Raleigh, North Carolina, shares her journey from working as a legal assistant to becoming a successful entrepreneur specializing in nonsurgical hair replacement services. After experiencing hair loss due to cancer, she turned her personal experience into a business that helps others […]