When you mention the word brand or branding, people often think about a logo or design. Although that’s part of it, to get to the heart of a brand you actually have to dig much deeper. Watch this video to find out what a brand really boils down to: If you enjoyed this video, please […]
[Video] How to Easily and Consistently Create Great Content
Even if you’re convinced that content marketing is the way to go, there’s still a bit of a problem… You have to actually create the content. Whether it’s for yourself or someone else the problem still remains. Oh, you also have to do it consistently over a long period of time. Watch this video for […]
[Video] Why You MUST Focus on Building an Email List
I’m always surprised how little effort people put into building an email list. Or when they have an email list, how little they actually send to it. Let’s be clear about something, email marketing is the simplest, most cost-effective, and proven way to reach potential clients, customers, and donors. If you’ve been on the fence, […]
The Importance of Email Marketing Relationships
“Would you mind giving me a ride to the airport?” The answer to this question relies on one very important factor—who’s asking? Your reply to a complete stranger is going to be different than the reply to a long-time friend. It’s the nature of the relationship that colors the response and the actions you take. […]
Is Fear Dragging You Down?
“What the heck is that horrible noise?” “That’s Bono,” she said. It was like someone was killing a cat. We were listening to a bootleg tape of U2 when they were first starting out. Bono sounded horrible. HORRIBLE. I couldn’t believe it. How was it that what I consider one of most beautiful voices in […]