Do you know you can upload video to YouTube right from your mobile phone? I just discovered this as I’ve been working on APAC’s YouTube Channel. So I figured I’d give it a shot. Below is the video that tells you how to do it. (Apparently, with the iPhone you can bypass the need for the […]
How to tell a story that leads to more audience
I was thinking a bit about content marketing. Imagine connecting with audiences in a way that leaves them looking forward to what you’ll do next. What if people actually started saying things like “I love your emails!” Weird, right? But that’s kinda the idea behind the Journey Factor. As you share one idea at a […]
What If Your Opinion Sucks?
Everyone is entitled to their opinion. But what if their or your opinion sucks? And by sucks I mean is just plain wrong. The cool thing about all these new media tools is that it’s relatively easy to test things. So if someone is of the opinion you should use one design, email subject line, […]
Warning: Are You Still Using Indirect Links?
Let’s say I invited you to my home. But instead of giving you my exact address, I just told you I lived in Brooklyn. Would you still be able to find me? Perhaps. But it’d be a hell of lot easier if I gave you the direct address wouldn’t it? One of the biggest mistakes […]
What Do People Find When They Look For You Online?
My wife and I recently bought a used Honda Odyssey. We love it. During the research phase we saw them everywhere. EVERYWHERE. The Odyssey shone like a flashing beacon. Coincidence? Sure, we were on high alert. But still. It’s actually, kinda powerful when you think about it. Because we were actively looking for them we […]