Have you ever watched an actor try to act? The thing is if the actor is trying to “act,” chances are it’s not very good acting. The performance most likely feels forced and unnatural. Inauthentic. But what happens when the same actor stops trying to “act” and instead shifts her focus to her partner on […]
Why Social Media Is Worth Your Time
Have you ever wondered if social media is really worth it? You spend all this time creating content, tweeting, “liking” and whatever else – but why? In my view, the answer is simple: to create an extended network of opportunity. And yes, it’s worth every minute you spend as long as you’re not just wasting […]
Free Goodies On Writing Compelling Web Copy, Limited Time.
Someone had asked about getting a starter guide to web copy. Something that offered tips and checklists without the commitment of a full on course. Okay. I’ll bite. I’m now creating The Starter Guide to Web Copy. And I want to give you some free stuff while I do. Here’s how you can get your […]
RSS: Excerpts Or Complete Posts?
If you’ve set up an RSS feed for your blog, you’re probably wondering how to display posts: as an excerpt or complete post? Which is better? As with much of this new media stuff it depends on what your goals are and how your audience responds. But here are some things to think about as […]
How Location Affects Audiences
As you might imagine, living in New York City I’ve seen my share of shows in strange locations. On rooftops, in churches, public schools and basements. These shows have taken me for jaunts to the each of the five boroughs. It’s all part of the charm that is NYC. But one thing does get me […]