In a post on The Playgoer blog re: the closing of Ragtime, the following excerpt caught my attention. I guess what surprised me was that–despite, let’s assume, paying something at least close to the list price of the four prime-location orchestra seats they occupied–they had no idea this was a Lincoln Center production and no […]
Email Marketing By The New James Bond
We’ve already discussed what the old Bond would do with email marketing. We know that the old Bond is missing opportunities to connect with his audience. This is something the new Bond would rather avoid. So what’s so different about the type of email the new Bond would send? The first thing is the new […]
Does New Media Give Artists Control?
In a guest post over at Simon Ogden’s The Next Stage, Kris Joseph offers some thoughts on new media. To quote Kris, ARTISTS, I firmly believe, need to start looking at this stuff with the same level of priority they give to things like keeping their resume up-to-date and keeping on top of audition postings […]
3 Quick Email Formatting Fixes to Improve Readability
What good are those emails if people can’t read them or find the information they need quickly? The above video demonstrates three quick formatting fixes to improve the readability of your emails. Here are the three things we’ll cover: 1. Alignment 2. Scannability 3. Line Length 1. Alignment For some reason there’s a tendency to […]
Email Marketing By The Old James Bond
We’ve already discussed that there’s a distinct difference between the old Bond and the new Bond. So what does this mean for email marketing? Let’s take a look at the type of email you could expect to receive from old Bond. Ever heard the term “e-blast?” Well, there’s something inherently wrong with the term. It […]