Is it really as simple as asking and seeing what people have to say? What are the first things you should do to engage your audience? In the beginning what are the most successful steps? Watch this short video to find out:
Mission: Mission – How to Write a More Powerful Mission In 4 Steps [Walks With Dave #9]
The mission statement. Yikes. It’s been causing many a non-profit (not-for-profit is a better term, I digress) major headaches for quite some time. As Tony Adams, Artistic Director for the Chicago based Halcyon Theatre, notes: One of the things that has become painfully obvious over the years is that most artists and most arts organizations […]
Are you helping people reach their cookie?
“Daddy, will you tell us all the things you and mommy do?” Gulp. I thought I was in for it. She’s only five and asking questions like this already? “Sure honey,” I said as I picked her up where we stood in the kitchen. “What did you want to know?”
The Psychology of Pricing: Why Expensive Equals Good [Walks With Dave #8]
Pricing. How does it change our perception of quality? We actually have these deeply embedded short-cuts in our brains that influence our perception. Take a look at this short video:
Is Audience a Passive Term? [Walks With Dave #7]
Traditionally we think of audience as people who watch. But do we need to rethink the term? How can we change the perspective so we highlight the audience and put them onstage, so to speak. Watch this short video. Then comment below: