Do you know what it means to break the seal? If you’ve spent any time at the pub, I’m sure you do. Once you make that first trip to the bathroom. You find yourself returning again and again. And do you know what happens once you get your audience to break the seal? You increase […]
Why People Don’t Show Up (And How to Make Sure They Do)
Allow me to introduce you to Jim and Susan. Jim and Susan would love to go out for a romantic dinner and see some theater. But to do that there’s a lot they have to maneuver around. There are all these roadblocks And these roadblocks that have nothing to do with the fact that they WANT to go to […]
Do You Have a Brand?
Logo? Nope. Product? Nope. Stationery? Nah. Signage? Sorry. None of the above is a brand. So what the heck is a brand? And do you even have one? How do you even start the brand-building process? Let’s imagine walking into a party to find out How would people you’re meeting for the first time feel about you? […]
What good is complaining?
Most people who know me would say I’m an optimist. And I consciously make an effort to stay positive. It doesn’t mean I don’t complain. But I always have this overwhelming belief we can do better than just complaining. What if we put that energy into changing the thing we’re complaining about? What if we stay […]