Why should artists be excited about Twitter? In a word: Access. Twitter allows you to make connections with people you never would have had access to before. Within the creative realm this opens up the possibility of collaboration and most importantly can lead to new opportunities. Allow me to share a Twitter success story with […]
Has the Digital Revolution Changed the Voice of Theater?
In a guest post over on The Next Stage, Michael Wheeler of Toronto’s Praxis Theatre discusses the effect social media has had on theater: “As blogs, Facebook, Twitter and other social media gain popularity they’re giving emerging artists a louder voice in terms of promoting both their work and the ideas that they represent.” This […]
What If Artists and Marketing Work Together?
Dennis Baker asks, why can’t a theater hire someone to fill a staff position and an acting role? Which seems like a great idea. But even when this isn’t possible, simply having a better understanding between marketing and the artist can make a world of difference. I remember watching an episode of Theater Talk with […]
What If Audiences Don’t Know What You Know?
In a post on The Playgoer blog re: the closing of Ragtime, the following excerpt caught my attention. I guess what surprised me was that–despite, let’s assume, paying something at least close to the list price of the four prime-location orchestra seats they occupied–they had no idea this was a Lincoln Center production and no […]
Email Marketing By The New James Bond
We’ve already discussed what the old Bond would do with email marketing. We know that the old Bond is missing opportunities to connect with his audience. This is something the new Bond would rather avoid. So what’s so different about the type of email the new Bond would send? The first thing is the new […]