Email marketing is still one of the most valuable marketing channels available to small business owners. Why is that? Well… There’s still a really great ROI for email — $36 for every $1 spent. Almost everyone is checking their email daily on their mobile devices. And the businesses using email to nurture and develop relationships, […]
Your contacts are not all the same
My girls are twins. But, of course, they go out of their way to look different. They have different hair colors, they wear different clothes. In high school, they had a teacher who, no matter what they did, would always call them by the wrong name. And it drove them crazy! Unfortunately, the girls did […]
Look Closely at Life to Find Connections In Content
One of the gifts of being a writer is that it gives you an excuse to do things, to go places and explore. Another is that writing motivates you to look closely at life. From “Bird By Bird: Some Instructions on Writing and Life” by Anne Lamott In 2021, I’ve set a goal of reading […]
Why do we do content marketing? The Perfect Customer Theory
In the business world we do content marketing to create customers that are more successful with our products or services so they stay longer, spend more, and refer more people to us. You know, the perfect customer. Can content marketing actually make that happen? Yes. And it’s simple. If, you can get out of your own […]
A Content Marketer’s Mindset: Practice Makes…Progress!
I’m practicing Bikram yoga again. Every time, it’s the same 26 postures. Yet every class is different. Let’s be clear: most classes (every), I struggle. Yet, each time I learn something new.About a posture.About my body.About my mind. It’s uncomfortable as I do it.But afterward, I always feel better.And I’m really starting to feel the […]