One of the gifts of being a writer is that it gives you an excuse to do things, to go places and explore. Another is that writing motivates you to look closely at life. From “Bird By Bird: Some Instructions on Writing and Life” by Anne Lamott In 2021, I’ve set a goal of reading […]
Why do we do content marketing? The Perfect Customer Theory
For us in the business world, we do content marketing to create customers that are more successful with our products or services so they stay longer, spend more, and refer more people to us. You know, the perfect customer. Can content marketing actually make that happen? Yes. And it’s simple. If, you can get out of […]
A Content Marketer’s Mindset: Practice Makes…Progress!
I’m practicing Bikram yoga again. Every time, it’s the same 26 postures. Yet every class is different. Let’s be clear: most classes (every), I struggle. Yet, each time I learn something new. About a posture. About my body. About my mind. It’s uncomfortable as I do it. But afterward, I always feel better. And I’m […]
Advanced Content Marketing: How to Get Big, By Starting Small
Allow me to introduce you to Peter. I first met Peter, when I was interviewing him for the Small Biz Stories podcast. My team and I created the show as a way for successful small businesses to share their stories as inspiration for other small businesses and to better understand our customers at Constant Contact. […]
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