Allow me to introduce you to Peter. I first met Peter, when I was interviewing him for the Small Biz Stories podcast. My team and I created the show as a way for successful small businesses to share their stories as inspiration for other small businesses and to better understand our customers at Constant Contact. […]
How Does Content Marketing Work?
“We want lots of content for everyone, at every stage.” Not exactly helpful, but likely what you’ll hear from the powers that be. Overwhelming, to say the least. Especially if you’re new to the content game. It’s okay. It’s not the executive’s job to get into the weeds of how content marketing works. Ultimately, it’s […]
How to Create a Content Marketing Strategy
In a time where almost everyone creates content, you can’t rely on the act of publishing alone to help you stand out. To rise above the noise, you must make sure you’re putting real purpose behind everything you decide to create. If you’re in a role like content marketing manager your decisions are often vital […]
[Video] Create a Positive Online Experience for Customers
![[Video] Create a Positive Online Experience for Customers](https://davecharest.com/wp-content/uploads/2018/03/FB-Livestream-e1521594964473.jpg)
Once again I’ve teamed up with my friends from Google, Facebook, and Square as part of the Small Business Administration’s Tech Coalition. During this livestream workshop, we share how to create a seamless shopping experience for your customers to grow your business. We focus on areas such as: Setting up your digital storefront Personalizing customer interaction […]
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