“We want lots of content for everyone, at every stage.” Not exactly helpful, but likely what you’ll hear from the powers that be. Overwhelming, to say the least. Especially if you’re new to the content game. It’s okay. It’s not the executive’s job to get into the weeds of how content marketing works. Ultimately, it’s […]
How to Create a Content Marketing Strategy
In a time where almost everyone creates content, you can’t rely on the act of publishing alone to help you stand out. To rise above the noise, you must make sure you’re putting real purpose behind everything you decide to create. If you’re in a role like content marketing manager your decisions are often vital […]
[Video] Create a Positive Online Experience for Customers
Once again I’ve teamed up with my friends from Google, Facebook, and Square as part of the Small Business Administration’s Tech Coalition. During this livestream workshop, we share how to create a seamless shopping experience for your customers to grow your business. We focus on areas such as: Setting up your digital storefront Personalizing customer interaction […]
[VIDEO] How to Make the Most of the Holiday Season
The holidays are an important time for many businesses. How do you make the most of them? That’s a question I tried to answer with my friends from Google, Facebook, and Square. We joined forces to provide tips on search engine optimization, mobile marketing, email marketing, and payments. Grab a snack, a hot beverage, and […]
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