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Exploring the Craft of Content Marketing

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[Video] Create a Positive Online Experience for Customers

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Once again I’ve teamed up with my friends from Google, Facebook, and Square as part of the Small Business Administration’s Tech Coalition. During this livestream workshop, we share how to create a seamless shopping experience for your customers to grow your business. We focus on areas such as: Setting up your digital storefront Personalizing customer interaction […]

[VIDEO] How to Make the Most of the Holiday Season

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The holidays are an important time for many businesses. How do you make the most of them? That’s a question I tried to answer with my friends from Google, Facebook, and Square. We joined forces to provide tips on search engine optimization, mobile marketing, email marketing, and payments. Grab a snack, a hot beverage, and […]

Social Media Tips for Small Business [Panel Discussion]

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Have you ever wondered how to best take advantage of social media for your small business? You’re not alone. Social media changes quickly and it can be difficult to keep up. Back in April of 2017, during National Small Business Week, I had the honor of participating in a panel discussion led by the Small Business […]

Don’t Let Your Content Fall Off a Cliff

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I’m sure you’ve seen those posts before. They provide some great information, but then they just end abruptly. Initially, you may not think that’s a problem. But it is. Here’s why. Your job as a content marketer is to influence behavior over time. You’re not just giving information or creating content for the fun of […]