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How to Create a Content Marketing Strategy

By Dave Charest Leave a Comment

In a time where almost everyone creates content, you can’t rely on the act of publishing alone to help you stand out. To rise above the noise, you must make sure you’re putting real purpose behind everything you decide to create. If you’re in a role like content marketing manager your decisions are often vital […]

[Video] Create a Positive Online Experience for Customers

By Dave Charest Leave a Comment

Once again I’ve teamed up with my friends from Google, Facebook, and Square as part of the Small Business Administration’s Tech Coalition. During this livestream workshop, we share how to create a seamless shopping experience for your customers to grow your business. We focus on areas such as: Setting up your digital storefront Personalizing customer interaction […]

[VIDEO] How to Make the Most of the Holiday Season

By Dave Charest Leave a Comment

Dave Charest at Google

The holidays are an important time for many businesses. How do you make the most of them? That’s a question I tried to answer with my friends from Google, Facebook, and Square. We joined forces to provide tips on search engine optimization, mobile marketing, email marketing, and payments. Grab a snack, a hot beverage, and […]

Social Media Tips for Small Business [Panel Discussion]

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Social Media Tips for Small Business SBA Panel

Have you ever wondered how to best take advantage of social media for your small business? You’re not alone. Social media changes quickly and it can be difficult to keep up. Back in April of 2017, during National Small Business Week, I had the honor of participating in a panel discussion led by the Small Business […]

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