Let’s say you’re charged with creating an email series. Your goal? To get people more engaged and productive with your program. This means you need more people taking action. Email marketing best practices show us emails work best if you do these three things: Segment: Speak to specific people. Simplify: Drive them toward a single […]
How to Keep People Reading Every Word With Connectors
It starts in an office building. A couple of goons wearing clown masks make their way from the building to a neighboring rooftop. On ground level, three other goons are in a car, two are talking about the guy who hired them for this ‘job.’ Goon 1 says to goon 2, “I know why they […]
How to Unlock Your Creativity While Clearing Your Mind
Every winter the furnace guy comes to make sure our equipment is ready to keep us warm. One year he found some rust in our pipes. In order to get everything running smoothly again, I spent a couple of days a week draining the water to get rid of the rust. After about one and […]
How to Make It Easier to Read Your Website
Everyone tells you need a website. And they’re right. But then you’re left to your own devices to set one up. So you figure you better start loading up some content. Unsure where to begin you think, “Hey, we’ve got a damn good playbill and brochure. Let’s just copy that info and get it on […]
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