I’m sure you’ve seen those posts before. They provide some great information, but then they just end abruptly. Initially, you may not think that’s a problem. But it is. Here’s why. Your job as a content marketer is to influence behavior over time. You’re not just giving information or creating content for the fun of […]
The Werewolf’s Guide to Powerful Content Marketing
“We’re all doing things we weren’t born to do.” That’s a line from the children’s Halloween musical I had the pleasure to perform in. I played a werewolf who tries his luck at being a barber after the World Holiday Commission decides to cancel Halloween because they’re not making enough money. So Louie, the werewolf, […]
Hang On To Your Content Ego?
Where is your content right now? I know so many people who think they can do it alone They isolate their heads and stay in their safety zones Is it at the level you want it to be? Now what can you tell them And what can you say that won’t make them defensive Maybe […]
A Recipe to Keep Your Content Belly Full
Every Christmas Eve I cook a large ham. Garlic mashed potatoes. And a mix of peas and pearl onions. It’s way more than we’ll eat. But that’s okay. I’ll do more with that ham. Leftover meals to freeze. Ham for sandwiches. Ham for breakfast. And my favorite: Ham and green pea soup. Belly. Full. Can […]
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