Go Big and Disrupt an Industry with Sonja Rasula
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In Episode 17 of the Be a Marketer podcast, Dave Charest talks to Sonja Rasula, the visionary founder of Unique Markets. Sonja shares her inspiring journey from a burnt-out journalist to an entrepreneur who disrupted the retail industry with her large-scale pop-up markets. She created Unique Markets in 2008 to support small businesses and emerging artists, helping them find an audience long before Instagram’s rise.
Sonja delves into the challenges of building a business from scratch, especially in an industry she knew little about. Her success is a testament to thorough research, resilience, and innovation. Sonja encourages entrepreneurs to embrace numbers, know their financials, and prioritize smart hiring decisions to grow sustainably.
A standout moment from the conversation is Sonja’s reflection on being one of the few women who have grown their business to over $1 million in annual revenue. She credits her success to passion, persistence, and the desire to uplift small businesses.
Key takeaways from this episode:
- Embrace Research: Thorough research helps uncover unique opportunities in the market.
- Know Your Numbers: Understanding your financials is crucial for sustainable growth.
- Smart Hiring: Hire only when necessary and surround yourself with experts.
This episode is a must-listen for entrepreneurs who want to break through industry norms, scale their business, and make a meaningful impact. Tune in to hear Sonja’s strategies for success and how she continues to champion small businesses through her creative markets.
For more tips on entrepreneurship and scaling your business, don’t miss this exciting conversation with Sonja Rasula!