Using Abundant Thinking to Solve Problems with Ed Bernstein
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In episode 20 of the Be a Marketer podcast, Dave Charest talks to Ed Bernstein, the president of 25Score, a loyalty discount program serving Santa Clarita and Antelope Valley. Ed shares how he transformed a simple discount card into a powerful community connector by practicing abundant thinking and relationship-building. Since purchasing 25Score in 2009, Ed has helped local merchants thrive by connecting them to customers and each other through unique programs like “Lunch Mob” events.
Ed’s approach focuses on adding value, fostering genuine relationships, and giving more than he receives. This mindset has allowed him to build strong community ties and scale his business, even in challenging times like the 2020 pandemic.
Key takeaways from this episode:
- Practice abundant thinking: Give more value to your clients and community, and they’ll reciprocate with loyalty and support.
- Leverage local connections: Connecting local businesses with each other strengthens the entire community.
- Adapt your model when needed: Ed shifted his focus to new revenue streams, like business sponsorships, to stay afloat during the pandemic.
Listen in for insights on how abundant thinking can lead to long-lasting business success and deeper community ties.