Transforming Marketing from Obnoxious to Engaging with Nicole Stevenson
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In Episode 21 of the Be a Marketer podcast, Dave Charest talks with Nicole Stevenson, founder of Dear Handmade Life. Nicole shares her journey of helping creatives build sustainable businesses by transforming marketing from an “obnoxious” task into an engaging, community-focused approach. Through events like the Patchwork Show Makers Market and Craft Creation Conference, Nicole has empowered countless artisans to make a living from their passions.
In the episode, Nicole discusses the importance of building genuine relationships with your audience and making marketing feel more like communication than sales. She also emphasizes the role of email marketing in growing a business and the need for entrepreneurs to take control of their lists rather than relying solely on social media.
Key takeaways from this episode:
- Shift your mindset: Marketing doesn’t have to be pushy—it can be a way to serve your audience and share your passion.
- Own your audience: Don’t rely only on social platforms—build your email list to maintain direct contact with your customers.
- Build community through events: Hosting events is a powerful way to connect with your audience and create lasting relationships.
For creative entrepreneurs looking to make marketing more authentic and less intimidating, this episode is packed with actionable insights. Tune in for Nicole’s tips on how to make your business stand out by focusing on what truly matters: your community.