Welcome to the AI Revolution with Russ Morton
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In episode 23 of the Be a Marketer podcast, Dave Charest sits down with Russ Morton, Chief Product Officer at Constant Contact, to discuss the exciting future of AI in marketing. As businesses look for ways to save time and engage customers more effectively, AI is transforming the way small business marketers approach content creation and communication.
Russ explains how Constant Contact’s AI-powered tools help marketers overcome the “blank page problem” by generating relevant, customized content quickly. With the AI content generator, users can create social posts, emails, and texts by simply providing a few keywords. The AI tool then offers tailored suggestions, allowing marketers to focus on refining rather than starting from scratch.
Key takeaways from this episode:
- AI saves time: Automating content creation allows marketers to focus on strategy and customer engagement.
- Data-driven improvements: Constant Contact’s AI continuously learns from vast data sets to improve content suggestions and deliverability.
- AI as an assistant: The future of AI in Constant Contact includes expanding its role as a marketing assistant, providing suggestions and insights to improve campaign success.
For marketers looking to streamline their efforts and enhance communication, this episode offers a glimpse into the future of AI and its potential to revolutionize the marketing landscape.