Get Personal and Build Trust with Marianne Mernick-Sullivan
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In Episode 24 of the Be a Marketer podcast, Dave Charest interviews Marianne Mernick-Sullivan, president of Consignments Ltd., a thriving 6,400 square-foot consignment shop. With over 6,000 registered consignors and serving more than a million customers over 17 years, Marianne shares her secret to success: high standards and building personal relationships.
Marianne explains how she sells 93% of her store’s inventory by creating a trust-driven customer experience. She emphasizes the importance of staying on top of market trends, using her marketing and writing background to craft engaging emails and blogs. During the pandemic, she used a personal blog on interior design to connect with customers, demonstrating how people do business with people, not just businesses.
Key takeaways from this episode:
- Set high standards: Establish clear expectations for your business to create a seamless customer experience.
- Follow trends: Keep up with market shifts to adjust your product offerings and stay relevant.
- Focus on relationships: Building personal connections with customers can set you apart from big-box stores.
Tune in to learn how Marianne built a successful consignment business by putting people first and keeping marketing personal.