The Secret Sauce for a Winning Customer Experience with Mike Bausch
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In Episode 25 of the Be a Marketer podcast, Dave Charest speaks with Mike Bausch, co-founder and owner of Andolini’s Pizzeria, about the importance of going beyond “fine” to create a memorable customer experience. Mike shares his philosophy that businesses must strive to be impressive—because if you’re not impressive, you’re unimpressive by default. This mindset has driven Andolini’s to win numerous awards and achieve lasting success.
Mike dives into actionable strategies for improving customer experience, including the power of employee training and focusing on consistency. He discusses the importance of training staff to deliver exceptional service, not just in their tasks but in creating a memorable atmosphere. Mike also shares his targeted marketing techniques, such as creating personalized videos for prospective clients to land catering contracts, showcasing the power of tailored communication.
Key takeaways from this episode:
- Strive to impress: Fine isn’t enough—businesses need to stand out to retain customers.
- Invest in staff training: Consistent, high-quality service starts with well-trained employees.
- Targeted marketing works: Personalization, like sending tailored videos, can be a game-changer for client acquisition.
For business owners looking to elevate their customer experience and marketing efforts, this episode is packed with valuable insights. Tune in to learn Mike’s strategies for standing out in a crowded market.