Serving a Greater Purpose in Marketing with Kim Jones Sneed
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In episode 26 of the Be a Marketer podcast, Dave Charest interviews Kim Jones Sneed, owner of “Stuff in the Bluff,” a digital marketing and advertising company. Kim shares her journey of rebranding her business 20 years ago and her passion for serving the local community through a mix of email marketing, social media advertising, and content creation.
A former radio announcer, Kim discusses the importance of helping businesses communicate effectively and how she uses her voice to connect with audiences through writing and voiceover work. She emphasizes the importance of doing what you love and how providing value to others can lead to a successful business. Her rebrand, which started as a blog and newsletter sharing local events and hidden gems, eventually grew into a full-fledged marketing agency.
Key takeaways from this episode:
- Rebrand with purpose: Kim’s transition from a communication agency to a marketing powerhouse showcases the importance of evolving with your passions.
- Do what you love: By focusing on what you enjoy, for Kim it was content creation and marketing, the success will follow.
- Community involvement is key: Serving your local community not only benefits your business but creates a meaningful connection with your audience.
For entrepreneurs and marketers looking to find purpose in their work, Kim’s story is full of insights on how to use your skills to serve your community and grow your business .