The Introvert’s Guide to Building Relationships with Valerie J. Lewis Coleman
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In episode 28 of the Be a Marketer podcast, Dave Charest interviews Valerie J. Lewis Coleman, award-winning publisher and author. Valerie shares her journey of helping over 180 authors publish their works and highlights how introverts can succeed in business by building authentic relationships.
Valerie emphasizes the importance of creating personal connections, even as an introvert, by utilizing a structured approach. She relies on a weekly calendar to ensure she consistently follows up with key contacts. Valerie also reveals how email marketing and segmenting her audience has helped her nurture client relationships and drive business growth.
Key takeaways from this episode:
- Relationship building is intentional: Scheduling time to build and maintain connections is essential, especially for introverts.
- Use email marketing: Consistent, targeted communication through segmented email lists can lead to higher engagement.
- Leverage your strengths: Introverts can excel in business by focusing on their unique approach to relationship-building and organization.
Tune in for valuable insights on how introverts can thrive in a relationship-driven business world, and learn how Valerie uses email marketing to stay connected with her audience .