Nonprofit Email Tips for End-of-Year Fundraising with Julia Gackenbach and Darryl Moser
In Episode 30 of the Be a Marketer podcast, Dave Charest delves into nonprofit email marketing strategies for end-of-year fundraising. He is joined by Julia Gackenbach, Communications Manager at DonorPerfect, and Darryl Moser, Product Manager at DonorPerfect, to discuss how nonprofits can use email marketing effectively to engage donors and boost fundraising efforts.
Julia, with over 10 years of nonprofit experience, shares her expertise on crafting goal-based fundraising campaigns and how Constant Contact’s integration with DonorPerfect helps nonprofits streamline communication and save time. Darryl highlights the importance of segmentation and the flexibility of using dynamic lists to target the right donors with the right message.
Key takeaways from this episode:
- Use goal-based campaigns: Setting clear, goal-oriented fundraising targets can motivate donors to contribute.
- Highlight impact: Translate donations into tangible benefits, showing donors the real-world impact of their contributions.
- Leverage downtime: Utilize slower periods to plan and set up email campaigns in advance to stay ahead of fundraising needs.
For nonprofits looking to optimize their email marketing and increase donor engagement, this episode provides valuable tips and tools to make the most of their campaigns.