Build Lasting Connections by Hosting Events with Jesus Flores
In Episode 31 of the Be a Marketer podcast, Dave Charest speaks with Jesus Flores, Product Manager at Constant Contact, about the powerful impact of hosting events. Jesus shares insights into the latest updates to Constant Contact’s event management tools, which are designed to make it easier for businesses to plan, promote, and manage events both online and in person.
Jesus emphasizes that events are a key strategy for building deeper connections with customers, fostering community, and driving growth. Whether it’s a large gathering or a small local event, hosting events provides an opportunity to cement relationships and boost customer loyalty.
Key takeaways from this episode:
- Events build community: Hosting events strengthens relationships with customers and brings people together in meaningful ways.
- Use to Constant Contact’s event tools: The updated event tools simplify the planning process, making it easier to promote and manage your events.
- Post-event follow-up is crucial: Don’t forget to follow up with attendees, sharing photos and takeaways to keep the momentum going.
For small business owners looking to grow their customer base and enhance engagement, this episode provides actionable advice on how to get started with hosting successful events.